Personalize your outgoing messages with dynamic merge fields. Emails, sms & even voice broadcasts can all be customized to dynamically include information which you've collected from your subscribers.

Wether it be as simple as their name, or more complexed like in this example, we've also collected the name of Michelle's favorite band which plays at their venue.

From here, they've target marketed the message specifically to her & those who also stated they liked this band. To do this, they've simply filtered by their custom collected data, "favorite band" and only emailing those specifically interested in that band. Smart.